The International Intellectual Property Alliance (IIPA) has informed the U.S. Government that China must step up its game to better protect the interests of copyright holders.
The US Trade Representative is reviewing whether China has done enough to comply with its WTO obligations, but IIPA members including RIAA and MPAA believe there is still work to be done.
One of the areas to which the Chinese Government should pay more attention is enforcement. Although a lot of progress has been made in recent years, especially in combating music piracy, new threats have emerged.
One of the areas highlighted by IIPA is the streaming box ecosystem, aptly dubbed as “piracy 3.0” by the Motion Picture Association. This appeals to a new breed of pirates who rely on set-top boxes which are filled with pirate add-ons.
Industry groups often refer to these boxes as Illicit Streaming Devices (ISDs) and they see China as a major hub through which these are shipped around the world.
“ISDs are media boxes, set-top boxes or other devices that allow users, through the use of piracy apps, to stream, download, or otherwise access unauthorized content from the Internet,” IIPA writes.
“These devices have emerged as a significant means through which pirated motion picture and television content is accessed on televisions in homes in China as well as elsewhere in Asia and increasingly around the world. China is a hub for the manufacture of these devices.”
Although the hardware and media players are perfectly legal, things get problematic when they’re loaded with pirate add-ons and promoted as tools to facilitate copyright infringement.
IIPA states that the Chinese Government should do more to stop these devices from being sold. Cracking down on the main distribution points would be a good start, they say.
“However it is done, the Chinese government must increase enforcement efforts, including cracking down on piracy apps and on device retailers and/or distributors who preload the devices with apps that facilitate infringement.
“Moreover, because China is the main source of this problem spreading across Asia, the Chinese government should take immediate actions against key distribution points for devices that are being used illegally,” IIPA adds.
In addition to pirate boxes, the industry groups also want China to beef up its enforcement against online journal piracy, pirate apps, unauthorized camcording, and unlicensed streaming platforms.
IIPA intends to explain the above and several other shortcomings in detail during a hearing in Washington, DC, next Wednesday. The group has submitted an overview of its testimony to the Trade Representative, which is available here (pdf).
