Of all the early founders of The Pirate Bay, it is Peter Sunde who has remained most obviously in the public eye. Now distanced from the site, Sunde has styled himself as a public speaker and entrepreneur.
Earlier this year the Swede (who is of both Norwegian and Finnish ancestry) sold his second most famous project Flattr to the parent company of Adblock Plus. Now, however, he has another digital baby to nurture, and this one is quite interesting.
Like many countries, Sweden operates a public early warning system. Popularly known as ‘Hesa Fredrik’, it consists of extremely loud outdoor sirens accompanied by radio and television messages.
The sirens can be activated in specific areas of the country wherever the problems exist. Fire, floods, gas leaks, threats to the water system, terrorist attacks or even war could trigger the alarm.
Just recently the ‘Hesa Fredrik’ alarm was sounded in Sweden, yet there was no planned test and no emergency. The public didn’t know that though and as people struggled to find information, authority websites crashed under the strain. The earliest news report indicating that it was a false alarm appeared behind a news site’s paywall. The national police site published no information.
Although Sunde heard the sirens, it was an earlier incident that motivated him to find a better solution. Speaking with Swedish site Breakit, Sunde says he got the idea during the Västmanland wildfire, which burned for six weeks straight in 2014 and became the largest fire in Sweden for 40 years.
“I got the idea during Västmanland fire. It took several days before text messages were sent to everyone in the area but by then it was already out of control. I thought that was so very bad when it is so easy to build something better,” Sunde said.
Sunde’s solution is the Hesa Fredrika app, which is currently under development by himself and several former members of the Flattr team.
“The goal is for everyone to download the app and then forget about it,” Sunde says.
When one thinks about the problem Sunde is trying to solve (i.e. the lack of decent and timely information in a crisis) today’s mobile phones provide the perfect solution. Not only do most people have one (or are near someone who does), they provide the perfect platform to deliver immediately deliver emergency services advice to people in a precise location.
“It is not enough for a small text to appear in the corner of the screen. I want to build something that makes the phone vibrate and sound so that you notice it properly,” Sunde told Breakit.
But while such an app could genuinely save lives in the event of a frankly rare event, Sunde has bigger ideas for the software that could extend its usefulness significantly.
Users will also be invited to add information about themselves, such as whether they’re a doctor or a blood donor. The app user could then be messaged if there was an urgent need for a particular match. But while the app will be rolled out soon, it won’t be rushed.
“Since it is extremely important to the quality of the messages, we want as many partnerships as possible before we launch something,” Sunde says, adding that in true Pirate Bay style, it will be completely free for everyone.
“So it will remain forever,” he says. “My philosophy is such that I do not want people to pay for things that can save their lives.”
